Albert Taylor Realty
A Brookline-based real estate brokerage that primarily does business in the Boston area. Speed and ease is the name of the real estate game for this brokerage, and their brand works to reveal that quality with a dependable, strong mark.
Communicating characteristics
The mark of Albert Taylor Realty exposes the qualities they wish to convey the most to their potential clients; trustworthy, fast, and easy to work with. An arrow motif centered within abstracted initials was the ideal solution to their prompt for a logo that utilizes with positive and negative space in an unexpected way.
A journey to find the right mark
Narrowing in on a logo that communicated what was necessary while remaining relatively reserved was an involved process. Eventually, after building off of each week's milestone, Albert Taylor Realty attained a look that is stern but approachable, and most of all visually intriguing and fun.
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Launching a company in today’s age is no easy task, but having Ethan totally in control of the logo design certainly made my life easier.”
–Anthony Bruno, Co-Founder